MASNA
HASEEN
Head of Marketing |
Communications |
Growth Systems
15 years of Building brands, performance engines, marketing intelligence
MASNA
HASEEN
Head of Marketing |
Communications |
Growth Systems
15 years of Building brands, performance engines, marketing intelligence
MASNA HASEEN
Head of Marketing | Communications | Growth Systems
15 years of Building brands, performance engines, marketing intelligence
About me
I’m from the time of Myspace and I live to tell the tale. With 15 years of experience in marketing within an Online Travel Agency and fintech environments like Sunoida, I specialize in building performance led, digital first growth strategies rooted in data, experimentation, and scale.
I bring proven experience applying AI, machine learning, and advanced analytics across marketing campaigns, including predictive modeling, automated targeting, AI driven segmentation, personalization, and generative creative. I’ve developed and managed Martech and AdTech solutions spanning marketing automation, journey orchestration, and AI powered campaign engines using tools such as n8n, Solus, Salesforce Marketing Cloud, Optimove, Predis.ai, alongside Google DV360, The Trade Desk, Meta Ads Manager, Google Campaign Manager 360, and AI video tools like Google Veo 3 & Flow, HeyGen, and Lumen5.
About me
I’m from the time of Myspace and I live to tell the tale. With 15 years of experience in marketing within an Online Travel Agency and fintech environments like Sunoida, I specialize in building performance led, digital first growth strategies rooted in data, experimentation, and scale.
I bring proven experience applying AI, machine learning, and advanced analytics across marketing campaigns, including predictive modeling, automated targeting, AI driven segmentation, personalization, and generative creative. I’ve developed and managed Martech and AdTech solutions spanning marketing automation, journey orchestration, and AI powered campaign engines using tools such as n8n, Solus, Salesforce Marketing Cloud, Optimove, Predis.ai, alongside Google DV360, The Trade Desk, Meta Ads Manager, Google Campaign Manager 360, and AI video tools like Google Veo 3 & Flow, HeyGen, and Lumen5.
About me
I’m from the time of Myspace and I live to tell the tale. With 15 years of experience in marketing within an Online Travel Agency and fintech environments like Sunoida, I specialize in building performance led, digital first growth strategies rooted in data, experimentation, and scale.
I bring proven experience applying AI, machine learning, and advanced analytics across marketing campaigns, including predictive modeling, automated targeting, AI driven segmentation, personalization, and generative creative. I’ve developed and managed Martech and AdTech solutions spanning marketing automation, journey orchestration, and AI powered campaign engines using tools such as n8n, Solus, Salesforce Marketing Cloud, Optimove, Predis.ai, alongside Google DV360, The Trade Desk, Meta Ads Manager, Google Campaign Manager 360, and AI video tools like Google Veo 3 & Flow, HeyGen, and Lumen5.